FEKKAI founded National Clean Beauty Day on June 4th to celebrate
change-makers in the beauty industry who are creating circular, safe
products that have consumers in mind. Clean beauty has traditionally
focused on formulas and ingredients. We believe it has to mean more. It
must encompass everything from ingredient sourcing to production
methods, focusing on consumer transparency and the desire to innovate
for future generations.
We believe that transparency creates a deep connection between those who make beauty and those who use it for a cleaner future.
"Every action counts. We need brands, consumers and our community working together to enact positive change for the entire beauty industry."
- Frédéric Fekkai
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