“I won’t follow the rules. Succumb to the trends. Or be restrained by some stiff and static style.” - Frédéric Fekkai

Soon after arriving in New York in 1989, Frédéric Fekkai established himself as a tour de force. Unafraid to challenge the status quo, he revolutionized how hair was styled, releasing it from the fog of hairspray and the stiff, overly groomed looks at the time. Frédéric created his signature sexy, tousled, no-fuss style that could easily be recreated at home. And he would justly earn a reputation as one of the most talented and creative stylists in the industry.

With the opening of his first salon atop New York City’s prestigious Bergdorf Goodman, he transformed the salon into a holistic beauty experience and changed how women were treated – and indulged. With his now famous Technician Color Care, he ensured that color-treated hair did not fade away.

“In my salons, I would ask women about the products they were using. They would spend $300 on a face cream and then $5 on a basic shampoo. That led me to create the most effective and luxurious haircare that fuses innovation with expertise – the skinification of hair.” - Frédéric Fekkai

Today, numerous brands lay claim to the concept of the “skinification of hair”. But it was Frédéric Fekkai who turned haircare from a drugstore commodity into a coveted, luxury product that works like skincare to nurture the scalp and promote healthy, vibrant hair growth. Using expert skincare labs, he formulated his haircare collection with cutting edge ingredients, the latest scientific advancements, and sensorial textures reminiscent of the most sought-after anti-aging serums.

“The French influence does not end with the Parisian style. Growing up in bucolic Aix-en-Provence in the south of France, I was inspired by simple, natural Ingredients, a nod to French heritage.” - Frédéric Fekkai

At Fekkai, we’re committed to ensuring that our formulations are as safe as they are effective. Our salon-grade, EWG-compliant products are formulated without parabens, sulfates, SLS and SLES, phthalates, gluten, and many other concerning ingredients. We do not test our products or ingredients on animals or ask any of our suppliers to perform animal testing on our behalf.

Click here to learn about our sustainability initiatives.