HAIRCARE WITH FRENCH FLAIR

“My style is inspired by the French way of life. It’s about capturing the beauty of each individual person with effortless elegance.” - Frédéric Fekkai
Born and raised in Aix en Provence and trained in Paris, Frédéric Fekkai’s French heritage informed his signature aesthetic from an early age. Throughout his life, he’s possessed a distinctive creative flair and a desire to amplify individual beauty. 

And, that irresistible “je ne sais quoi.”

THE FRENCH TOUCH

“I won’t follow the rules. Succumb to the trends. Or be restrained by some stiff and static style.” - Frédéric Fekkai

Soon after arriving in New York in 1989, Frédéric Fekkai established himself as a tour de force. Unafraid to challenge the status quo, he revolutionized how hair was styled, releasing it from the fog of hairspray and the stiff, overly groomed looks at the time. Frédéric created his signature sexy, tousled, no-fuss style that could easily be recreated at home. And he would justly earn a reputation as one of the most talented and creative stylists in the industry.

With the opening of his first salon atop New York City’s prestigious Bergdorf Goodman, he transformed the salon into a holistic beauty experience and changed how women were treated – and indulged. With his now famous Technician Color Care, he ensured that color-treated hair did not fade away.

STYLIST TO THE STARS

“Beauty is in the mind, not the mirror.” - Frédéric Fekkai
Soon A-listers the likes of Meryl Streep, Naomi Campbell, and Salma Hayek came calling. Fashion leaders of the day Ralph Lauren, Calvin Klein and Vogue wouldn’t dream of shooting without Frédéric on-set. The Fekkai name became synonymous with luxury, style, and sophistication. 

A salon appointment? The waiting list was a month-long.

THE SKINIFICATION OF HAIR

“In my salons, I would ask women about the products they were using. They would spend $300 on a face cream and then $5 on a basic shampoo. That led me to create the most effective and luxurious haircare that fuses innovation with expertise – the skinification of hair.” - Frédéric Fekkai
Today, numerous brands lay claim to the concept of the “skinification of hair”. But it was Frédéric Fekkai who turned haircare from a drugstore commodity into a coveted, luxury product that works like skincare to nurture the scalp and promote healthy, vibrant hair growth. Using expert skincare labs, he formulated his haircare collection with cutting edge ingredients, the latest scientific advancements, and sensorial textures reminiscent of the most sought-after anti-aging serums.

THE PINNACLE OF PRO-PERFORMANCE

“Spend less time in the mirror and more time feeling wonderful.” - Frédéric Fekkai
Frédéric has long believed that healthy, beautiful hair is a conduit to one’s confidence and image, empowering you to “own the moment.” Through his expert hands, high performance haircare becomes a coveted, sensorial pleasure, meticulously designed to create a luxurious salon experience in the home.

Every product texture is exquisitely crafted. Every ingredient is the highest quality. Every natural aroma is infused with emotion. Combined, they ensure that every product meets the highest standards of pro-performance – for ultimate results that amplify the beauty of your hair.

Today, the Fekkai salon remains the soul of the brand – the experience Frédéric imagined more than three decades ago. Every salon stylist is an expert, an ambassador who drives the salon experience to new heights.

Each formula is personally tested by Frédéric himself, in collaboration with the expert stylists and colorists in our Fekkai Flagship salon and within our global network of salon professionals.

Driven by Fekkai’s skinification of hair philosophy, formulas are often reinvigorated with advanced innovation to deliver the finest performance and most luxurious sensorial experience through scent and texture. 

SUSTAINABILITY AND SAFETY STANDARDS

“The French influence does not end with the Parisian style. Growing up in bucolic Aix-en-Provence in the south of France, I was inspired by simple, natural Ingredients, a nod to French heritage.” - Frédéric Fekkai
At Fekkai, we’re committed to ensuring that our formulations are as safe as they are effective. Our salon-grade, EWG-compliant products are formulated without parabens, sulfates, SLS and SLES, phthalates, gluten, and many other concerning ingredients. We do not test our products or ingredients on animals or ask any of our suppliers to perform animal testing on our behalf.

Click here to learn about our sustainability initiatives.

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