Stories

Vegan, silicone-free, and cruelty-free, we want the blueprints of our products to do the same things for your hair that they do for the planet—care for, repair, and strengthen. That’s why we’ve revamped five of our classic collections with all-new sustainable packaging and clean formulas to help solve some of your most vital hair needs—from color vibrancy to deep repair. We thought about our new mission so deeply, that we’re certain you have as many questions as we did going along this journey. So, we’ve written out the most essential, need-to-know answers on our all-new look and feel. Read on...