It’s Earth Day every day at FEKKAI! Our commitment to the environment is a year-round thing. After all, our brand promise is "clean without compromise."
We firmly believe healthy, shiny, bouncy, smooth, luscious hair should NOT come at the cost of our planet – and thanks to modern sustainability-focused technology, it doesn’t have to. The idea that “clean products” are less efficient, performative or results-driven is a myth. We have proudly developed formulas and packaging that perform just as efficiently on hair as they lovingly protect the environment.
Eco-consciousness is a thread that runs through everything we do, on Earth Day and every day, and it all started with our founder Frédéric, who explains:
“Being green became important to me over a decade ago, and since then I’ve made a commitment to live a more sustainable life both personally and professionally.”
He continues:
“I love Earth day. It’s a celebration of the beautiful planet that enables us to breathe, smell, see, eat and more! It’s a fabulous reminder for us to consider and protect the nature around us. For FEKKAI, Earth Day help remind us to be more innovative and diligent on our packaging and with our ingredients and formulas. It is our duty as brands to offer to consumers eco-sustainable products with safe, high-performance results.”
In honor of Earth Day, let’s celebrate the top 3 eco-friendly ways we protect the planet (and your hair) at FEKKAI.
Reducing waste is a key component of our eco-sustainability strategy. We are always striving to stay at the cutting edge of recyclable materials with manufacturing processes that help whittle down our carbon footprint (whilst still looking ultra-chic in your bathroom).
It’s not just our hair that is damaged by synthetic ingredients, parabens, silicons and sulfates. We’re also washing those very same chemicals down the drain and into our waterways every time we shower. That’s why drain-safe formulas are doubly crucial at FEKKAI. It’s not just about hair health, it’s about planet health!
Professional hairstylists (and savvy hair civilians) know a mist is a must for best finishing results; the spraying of fine particles enables product to disperse throughout hair quickly and evenly, doing its job. The catch is: nano-particles containing toxic ingredients damage the environment and ozone layer – not to mention our respiratory systems. Enter our earth friendly aerosols - you can dive in and read more about spraying responsibly here.
This Earth Day, let’s all pledge to continue to do our part in protecting the environment. We promise to keep creating products that transform your hair and keep it in the best condition possible, along with our planet.
Love,
FEKKAI HQ
