We celebrate all hair types and textures around here, but when it comes to the signature FEKKAI hair model look, it's always about three things: Texture, shine, and movement. What our models (and our stylists) know is that getting that key trio all comes down to how well the hair is treated, starting in the shower.
Day-to-day care is important, but sometimes you need a little extra help to keep your hair as healthy as possible. That's when you need to reach for a mask or hair treatment to give that deep-down nourishment. These four may have you feeling ready to jump into our next photoshoot. At the very least, you'll want to snap a long round of selfies. (Tip: Remember to switch on that Portrait Mode.)
1. Remove Impurities with a Scalp Scrub
Scalp build-up happens, especially if you live in the city or layer on your hair products. And that stuff can not only be dulling, but it can irritate and hold your hair back from reaching its full FEKKAI-hair-model-level potential.
That's when you want to reach for a scrub or pre-shampoo that exfoliates the scalp and removes impurities. Our Apple Cider Detox Scrub is especially great for people with sensitive scalps because it uses gentle Rice Exfoliant Extract to remove residue from products such as dry shampoo and pollution, Apple Cider Vinegar purifies. Simply work a scoop of the scrub into your scalp and let it sit for a minute before shampooing.
2. Smooth Split Ends with a Flash Mask
Scraggily ends? They're not an option for a hair model—and they don't have to be for you either if you reach for our quick-working Super Strength Roots-to-Ends Mask. It intensely nourishes strands and slicks down cuticles in just a few minutes, making split ends less noticeable.
This reparative hair balm helps to mend damage caused by color treatments, heat, and chemicals, then strengthens the hair with Camargue Rice Water, a special nourisher harvested in the South of France.
If you have color-treated hair, you may want to alternate with our Technician Color Treatment Powerful Flash Mask. It can help your hair retain its vibrancy and hydration with Mirabelle Plum Seed Oil and plant-derived extracts—all while smoothing down those rough spots.
3. Hydrate with an Intense Treatment
Scraggily ends? They're not aN option for a hair model—and they don't have to be for you either if you reach for our quick-working Super Strength Roots-to-Ends Mask. It intensely nourishes strands and slicks down cuticles in just a few minutes, making split ends less noticeable.
This reparative hair balm helps to mend damage caused by color treatments, heat, and chemicals, then strengthens the hair with Camargue Rice Water, a special nourisher harvested in the South of France.
If you have color-treated hair, you may want to alternate with our Technician Color Treatment Powerful Flash Mask. It can help your hair retain its vibrancy and hydration with Mirabelle Plum Seed Oil and plant-derived extracts—all while smoothing down those rough spots.
4. Nourish Dry Ends with Hydrating Oils
Oils are a must for anyone (including our hair models). A true multi-tasker when it comes to hair health, they nourish your scalp, hydrate the hair, and bring on mirror-like shine. That's because they're full of fatty acids that help to restore vital lipids often lost with frequent heat styling, chemical treatments, and environmental pollution. They're also excellent at restoring shine to tired strands in need of a pick-me-up.
We love them so much that we created our Shea Butter Intense Oil for the face and body. Lightweight and nongreasy, this indulgent treatment combines a blend of natural Shea and Monoi Oil to smooth strands and tackle frizz, while Jojoba Esters seal moisture into the hair cuticle. It also leaves behind a pretty sheen on the skin. And if there's anything that can make you feel like a supermodel, it's having a head-to-toe glow.
Incorporate one, two, three, or all of these moves into your routine as needed, and you'll feel like you're a hair model in the making. And, hey, don't forget to tag us on your best hair on Instagram—we might just repost your pic and turn you into an actual FEKKAI hair model for a day!
