I’ve always been someone who’s happiest in nature, whether climbing, sailing, or swimming. In recent years, however, it’s become virtually impossible to avoid hearing about the impact the beauty industry has on the environment—all those bottles creating islands of plastic so built up in the ocean that marine life is suffering. As a father of young children who’s looking toward the next generation, I felt pulled toward action.
In November 2018, I embarked on a new adventure: taking the helm of my FEKKAI brand and setting my sights on a cleaner, more innovative future for the hair care industry that doesn’t sacrifice performance. An entrepreneur at heart, I built a team ready to do the hard work of formulating salon-quality products without sulfates and silicones, parabens, or phthalates, that are totally vegan and cruelty-free. In addition, we’ve created recyclable bottles that are made from 95% plastic. FEKKAI is evolving, it is innovating, but it is still the same salon-quality product that I’ve built my career on.
I’m committed to using my power as the founder of FEKKAI to turn the tide and protect our oceans for generations to come while encouraging everyone to feel good about the products they use. New decade, clean start!