Following hair color
trends may help you find a whole new vibe when you're ready for a change, but in our book, your heart should really dictate what hue you go for. After all, you're in charge of defining your look. Our founder, Frédéric Fekkai
has made a name for himself championing self-expression—it's basically the FEKKAI way.
In other words, our guiding principle is that your style should help you feel like the best version of yourself—rules be damned. In fact, there are three so-called guidelines we believe you can throw out the window for good, plus one everyone should follow to keep your color-treated hair looking vibrant and in top shape. No matter if you want to go for a single-process hair color, highlights, lowlights, a bright hue, or something subtle, we've got you covered.
What you'll get if you take our tips and advice and use our color-protecting products
? Vivid, fade-proof, shiny
hair color that perfectly suits you.
Doesn't that sound nice? It is. Read on for the details.
Rule to Break: Always Adapting Your Hair Color to the Seasons
We've been conditioned to go lighter or add highlights in spring and summer and go darker or add lowlights in the fall and winter—a.k.a. "winterizing." While there's nothing wrong with choosing to renew your look at the turn of the season (it is logical, after all), there's no need to feel tethered to this convention. If you feel like turning into a bombshell blonde for the holidays or a brunette beach goddess come Memorial Day, so be it.
If you do choose to go darker in the warmer months, keep in mind that your hair will be exposed to the sun more than you may be used to if you're a newbie to the practice. Those powerful UV rays can change your color and even cause brassiness.
Not to worry: you can fight the elements the natural way with our innovative Technician Color
collection. Loaded with protective Mirabelle Plum Seed Oil for lasting color and enhanced vibrancy, our sulfate-free formulas generate less friction between strands, helping to reduce color fading. Plus, all our formulas feature our Environmental Protection Complex to offer solar protection, so it's got that going for it as well.
Rule to Break: Following the Crowd
Like your clothes, your hair color expresses your individuality. So no worries if you're not feeling the latest chunky highlight or neon streaks trend—you don't have to change up your color or placement just to keep up with what's "in" at the moment.
It's really more important that you pick a hue that's suited to your skin tone. As a general rule of thumb, cool hair colors make cool skin tones pop, and warm hair colors do the same for warm complexions.
Here's how to determine your skin tone:
Look at your veins. Take a close look at your veins, such as the ones on your forearm. Greenish veins indicate warmer undertones, while blue or purple veins indicate a cooler skin tone. A mix of blue, green, and purple hues could signal a neutral undertone.
Get to eye level. Grab a mirror and have a moment up close with your eyes. If you see golden or hazel eye flecks, you're more likely to have a warm undertone. Blue and gray eye flecks often pair with cool undertones, and a combination of both indicates neutral tones.
Rule to Break: Sticking Closely to Your Natural Hue
While traditional wisdom says you should stick to a shade or two of your natural color, we say as long as you and your stylist are confident your hair can handle the processing involved in making a significant shift, don't hold back. We just recommend seeking professional help in this case, as making a bigger switch (like going from Team Brunette to Team Redhead) can be tricky to get right.
Of course, it's true that any major change means your hair is more vulnerable to damage—that's where our Super Strength collection comes in. Repairing and restoring
damaged hair calls for our Super Strength Treatment Masque
. This restorative treatment helps hide the trouble caused by heat, chemical, and color treatments. It's so powerful, in fact, that your hair can experience a more than 50% decrease in breakage after one use when paired with our Super Strength Shampoo
and Super Strength Conditioner
Rule to Follow: Treating Your Hair at Home to Lock in Color and Shine
Now that you've broken all the rules, here's one to adhere to: You've got to treat your color-treated hair well at home. A few key things to keep in mind:
- To extend color between washes, always choose a sulfate-free shampoo, which is gentler than conventional formulas. Not sure where to start? All FEKKAI shampoos lack these harsh cleansers, so you can feel safe using your fave. Our salon-tested Technician Color Shampoo and Conditioner contain a special antioxidant blend, KeraGuard, to provide an extra safeguard against hair color fading.
- Mask weekly with a protective mask like our Technician Color Flash Mask, Shea Butter Intense Mask, or Super Strength Treatment Roots-to-Ends Mask. Moisture is key to helping keep color vibrant and prevent more damage between colorings.
- Swap hot showers for room-temperature ones. Heat can help strip your hair of natural oils, promoting color loss. Bonus tip: Seal those cuticles with a cold rinse to finish.
- Shine is a key part of keeping color looking rich and vibrant. Our Brilliant Gloss Multi-Tasker Perfecting Crème is a must for anyone who color-treats—it's a sheen-boosting, moisturizing wonder that gives all strands a boost.