Everything You Need to Know About the New FEKKAI

Vegan, silicone-free, and cruelty-free, we want the blueprints of our products to do the same things for your hair that they do for the planet—care for, repair, and strengthen. That’s why we’ve revamped five of our classic collections with all-new sustainable packaging and clean formulas to help solve some of your most vital hair needs—from color vibrancy to deep repair.

We thought about our new mission so deeply, that we’re certain you have as many questions as we did going along this journey. So, we’ve written out the most essential, need-to-know answers on our all-new look and feel. Read on for everything you need to know about our clean hair care that’s good for you and the planet. 

What inspired FEKKAI’s new change?

FEKKAI has undergone a complete re-stage—with new formulas, new packaging, and a new mission. We want to turn the tide for our oceans, future generations, and the beauty industry as a whole by eliminating virgin plastic and recycling plastic currently in our oceans and landfills back into our products. We’re living by the mantra “Salon Hair Gone Clean”, which represents our evolution into an environmentally-responsible brand with safe, salon-quality formulas that never compromise performance. FEKKAI is a clean, vegan & sustainable brand and we can’t wait for you to go on this planet-changing journey with us. 

How has the brand’s packaging changed?

We’ve made a bold commitment to reduce plastic waste and save the planet—purchasing 16 million grams of post-consumer resin to recycle back into our bottles and tubes. This is how we’re crafting our packaging from 95% recycled plastic that is domestically-sourced—making each bottle and tube 100% recyclable on its own. Even the boxes you receive with a new FEKKAI order are 100% recyclable—including the packing material inside.

Are the new formulas different?

We’ve always been inspired by nature. And now, we’ve evolved our formulas to be clean, without compromising an ounce of performance—truly living by that “salon hair gone clean” mantra. Vegan, silicone-free, and cruelty-free, we want the blueprints of our products to do the same things for your hair that they do for the planet—care for, repair, and strengthen.

Why are silicones, sulfates & other “nasty” ingredients such a problem?

When we decided to make our new formulas free of nasties, we made that decision for the safety of our customers and the environment. Hair care is a part of our everyday lives and should be safe to use. Silicones, sulfates, and other harmful ingredients help to dissolve dirt, boost shine, extend a product’s shelf life, and other goals. But they don’t do these actions in a safe way. So we’ve replaced them with our powerful proprietary complex of panthenol (pro-vitamin B5, specialty rice protein, and edelweiss flower extract, and other health-boosting natural ingredients like olive oil, plum seed oil, and more.

Can I still use my old FEKKAI products?

Of course! We still very much believe in these formulas and they’re still safe for you to use and love. We changed our formulas, packaging, and mission because the earth called for it and we cannot wait to show you what else we have in store for the future. We hope you’ll go & grow on this journey with us.

The Collections

Vegan, silicone-free, and cruelty-free, we want the blueprints of our products to do the same things for your hair that they do for the planet—care for, repair, and strengthen. That’s why we’ve revamped five of our classic collections with all-new sustainable packaging and clean formulas to help solve some of your most vital hair needs—from color vibrancy to deep repair.

We’re thrilled to bring you clean hair care that’s good for you and the planet.

SHOP ALL COLLECTIONS

If you have color-treated hair and want your color to last…use Technician Color.

Color-treated hair has its own set of demands—color vibrancy & nourishment among them. We created Technician Color to prevent color fade and brassiness, for your best hair color ever.

Our shampoo & conditioner duo is clinically-proven to be gentle on hair, when used together.* And our masque provides powerful protection, in an instant. Every product in the collection helps to protect hair from the drying, damaging, and color-depleting effects of solar exposure, environmental aggressors, and free radicals.

The key ingredient: Mirabelle Plum Seed Oil. A highly-purified, lightweight, and non-greasy oil—extracted from the French Mirabelle Plum. It helps protect hair with an abundance of antioxidants, fatty acids, and powerful polyphenols.

SHOP TECHNICIAN COLOR CARE

If you have flat, dry, frizz-prone hair that’s in need of some extra T.L.C…look no further than Brilliant Gloss.

Dry hair requires special attention—including products rich in nutrients to replenish moisture. Brilliant Gloss was made to boost shine and keep frizz at bay. The results? Unbelievably shiny hair.

The key ingredient: Cold-Pressed French Organic Olive Oil. A highly-pure, organic oil French-pressed from olives in Provence—rich in antioxidants and vitamins A & E which help protect the hair’s keratin and lock in moisture.

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If you have flat, fine hair that needs a major boost…Full Blown Volume is the answer.

Volume isn’t a secret—lift can be unlocked with the right set of products. We designed Full Blown Volume to instantly plump & fortify. Use the powerful trio and watch your fullest hair ever come to life. The collection’s scent

Our shampoo, conditioner & dry texturizing spray deliver two times the volume—giving you oomph that lasts 8 hours when used together.* 

The key ingredient: French Oak Extract. Drawn out from oak trees in the Massif region of Central France, this extract is a source of unique micronutrients—helping enhance your hair’s vitality.

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If you have damaged hair that deserves a complete 180…add Super Strength to your routine.

Damaged hair happens to the best of us—heat styling, hair color, and the elements all take their toll. The Super Strength collection was created to bring damaged hair to life. Get ready for your healthiest hair ever.

Our shampoo & conditioner duo is clinically-proven to decrease breakage by 50%, when used together.* And our treatment masque is a start-to-finish hair miracle. Every product in the collection features a vegan alternative to keratin that repairs damage.

The key ingredient: Camargue Rice Water. A red rice grain cultivated in the wetlands of Southern France, this tonic helps strengthen hair through amino acids and the carbohydrate inositol.

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If you have natural or color-treated blonde hair…Baby Blonde will take your hair to the next level.

If you’re in search of brighter, sunnier hair then our Baby Blonde collection is the answer—it highlights your hair over time, without any of the guilt. Radiant tresses are just two products away.

The key ingredient: French Chamomile Extract. The chamomile herb’s blockage of histamine release is one of the keys to its anti-inflammatory properties—helping soothe the scalp. 

SHOP BABY BLONDE

*Quantified by an instrumental study conducted on hair tresses.

 

Have other questions? Our customer service is here to answer them all. 

Additional Blog Posts

From Frédéric: Why FEKKAI is Going Clean

From Frédéric: Why FEKKAI is Going Clean

In November 2018, I embarked on a new adventure: taking the helm of my FEKKAI brand and setting my sights on a cleaner, more innovative future for the hair care industry that doesn’t sacrifice performance.

Read more